How to Make Social Media Feel Less Like a Chore & More Like a Creative Outlet
- Laura G
- May 6
- 4 min read
Social media can feel like a lot. Especially when you're doing it organically, without ads or fancy funnels, and the growth feels slower than a turtle in a race.
I’ve been having a lot of conversations lately with fellow entrepreneurs who are feeling overwhelmed, uninspired, and honestly… kind of over it. The constant content hamster wheel, the pressure to “go viral,” and the disappointment when a post gets ghosted by the algorithm can take the fun right out of it (if it was even fun to begin with for them).
Now, just because you’re not seeing likes, shares, or a sudden rush of followers doesn’t mean your content isn’t doing its job. In fact, a lot of the real magic of social media happens quietly behind the scenes.
When someone is this close to working with you 🤏(maybe they heard about you through a referral, a podcast, or a networking event), guess what one of the activities they’re likely to do next? Yup. They’re creeping on your social media.
Not to see how many views your last Reel got. But to answer questions like:
“Do they know their stuff?”
“Do they show up?”
“Do I vibe with them?”
Don’t believe me? Take a look at these articles on how social media impacts consumer purchasing behaviors:
So if you’re doing your own social media and you’ve hit that uninspired wall, this post is your permission slip to shift how you see it, not as a chore but as a creative outlet.
Let’s talk about 7 ways you can make the shift…
1. Ditch that need for perfection!!
Your feed doesn’t have to look like a magazine spread. It doesn’t have to follow trends to a tee. You can post what feels true to you, and that’s what builds connection.
Give yourself the freedom to share messy thoughts, behind-the-scenes moments, or the thing you’ve been wanting to say but haven’t yet.
Yes, you do want to align your content with your target audience, but don’t strive to make everything perfect to the point that you burn yourself out.
2. Stop creating for the algorithm
Create for your people. Write posts that would make your ideal client feel seen. Share stories that remind someone, “I’m not alone in this.” Yes, strategy matters, but authenticity connects.
Main point: Know the algorithm or hire somebody who knows it, but don’t bend yourself backwards for it.
3. Treat it like a conversation, not a pitch
You don’t need to sell every time you post, and if you do, it doesn’t always have to sound like you’re selling. In fact, the best social media accounts feel like conversations with a friend or stories.
Ask questions. Share random thoughts. Let your audience into your world a little.
4. Batch when you’re feeling inspired
Ride that wave when creativity hits. If you’re in the mood, draft 3–4 posts and save them for later. That way, you’re not forcing it when you’re not feeling it, and you can stay consistent without burning out.
Having a good bank of ideas is also great for when inspiration hits.
5. Remember: You don’t have to be everywhere
Instead of trying to be everywhere and ending up burned out, pick one or two platforms where you feel most at home and where your audience is actually spending time. Focus on creating quality content and a real connection there.
For instance, if recording video isn’t your thing and you’re not interested in putting energy into it (even with support), platforms like TikTok or YouTube might not be the best fit. Sure, there are accounts using AI-generated videos to “talk,” but if you're using social media to build a business, I wouldn’t recommend relying on those to tell your story or build real trust with your audience.
That said, there are faceless accounts that thrive, especially with b-roll and behind-the-scenes content. But if you want to share your story and expertise (and not just through video) there are other platforms that might better support your strengths and message.
6. Create a fun ritual
When it’s time to create content, make it a whole event. Go get a drink you like, a snack, put some music or a show (if it’s not too distracting), and create that content! By this point, if you’re reading this, creating content might already be associated with dread and negative emotions. So change that. Challenge yourself to associate it with positive emotions.
One of my favorite things to do when working on graphics is to put an audiobook on 😌 (As long as it's purely designing)
7. Co-Work and Take Breaks
You don’t have to do it all alone.
Whether it’s hopping on a virtual co-working session, texting a business friend to “content plan together,” or physically heading to a co-working space, working alongside others can help build momentum and accountability.
Plus, it naturally reminds you to take breaks, stretch, or just step away from the screen.
Sometimes productivity needs community and pauses, not more pressure. If you want to check out the Elevated Entrepreneur Co-Working Space, I would love to see you there!
Bottom Line?
Your Online Presence Still Matters.
Even if it’s not generating leads today. Even if you’re not growing like wildfire. Your socials are a reflection of your presence, your energy, and your message. And for the person who's right on the edge of saying yes to working with you? That might be the final nudge they need.
So show up. For you. For them. And maybe even… for the fun of it 😉
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