February Content Themes To Consider

February might be the shortest month, but it’s packed with opportunities to create impactful content.

Where are people’s heads at with the month?

Winter Wellness

Yes, I chose Winter Wellness again because there is STILL a focus on staying healthy and cozy as winter continues. If you haven’t, you can try to highlight tips for boosting mental health, staying active indoors, or eating nourishing foods that you can enjoy in the winter.

With March bringing spring, you can also start to think about the transition to the season that will be fast approaching later.

Examples of what you can do with this…

• Share a quick carousel of winter wellness tips (e.g., "5 Ways to Stay Healthy This Winter").

• Incorporate relatable visuals like cozy indoor settings, warm beverages, or winter-themed designs in carousels or Reels.

• Share a Reels series on a recipe you love in the winter.

Relationships

Of course, it has to be on the list. February is host to Valentine’s Day in many regions of the world, and that brings the conversation of relationships to center stage, whether that be romantic or professional. You can offer advice on communication, collaboration, and building connections.

If it resonates with your business, you can add simple words to your content, like love, relationship, and Valentine's ideas, to optimize your content for what people are possibly searching for.

Examples of what you can do with this…

• Share tips for nurturing professional relationships or client connections.

• Post an interactive quiz: "What’s Your Relationship Communication Style?"

  
  

Self-Love & Empowerment

One of the MOST important relationships we have is with ourselves

As much as we show love to others, it’s important that we show love to ourselves. From the day we came to this world to the day we leave, WE are the one major constant in our lives. This is a perfect time to encourage self-care, kindness, love, boundary-setting, and personal growth.

Examples of what you can do with this…

• Create a graphic on "5 Ways to Show Yourself Love This Month."

• Share a personal story or reflection

• Host a mini self-love challenge.

Tax Prep Tips

Tax season has started 🙃 and if you’re an entrepreneur, it can be extra stress-inducing. If relevant to you, you can help your audience ease into tax season with simple, actionable advice.

Examples of what you can do with this…

• Share a checklist carousel of essential tax prep steps.

• OR share something funny and relatable.

  
  

Other Observances to Consider

Black History Month

February is a time to celebrate and honor the achievements of Black individuals and communities throughout history.

• Share resources, quotes, or stories that align with your brand while respecting the significance of this observance.

• Highlight the work of Black creators, businesses, or changemakers relevant to your audience. Help expand their voices.

Super Bowl (February 11th)

Whether your audience loves the game or just the halftime show and snacks, the Super Bowl is a great way to create fun and interactive content if you're both keeping up to date with it or following the trends.

• Share game-day snack recipes and party setup tips, or run polls asking, "What are you tuning in for?"

  
  

Heart Health Month

A reminder to focus on heart health by adopting better lifestyle habits like exercise, healthy eating, and stress management.

• Share quick carousels or tips on maintaining heart-friendly habits, such as "3 Foods for a Healthy Heart."

Fun Dates & Observances in February

The following are just a couple of fun dates you can consider for the month of February.

Why consider them?

They help create timely, engaging content that resonates with your audience, driving connection through shared interests or experiences. You don’t always have to mention it’s National "X" Day—simply crafting a post around the theme or vibe of the day can still tap into the trend while keeping your content authentic and natural.

Please make sure that whatever you pick still aligns with your brand and audience. Always double-check the meaning of the dates as well.

Black History Month (U.S.)

Heart Health Month

National Snack Food Month

New York Fashion Week

LGBTQ+ History Month (U.K.)

Ramadan (starts Feb 28th)

February 1: Change Your Password Day

February 2: Groundhog Day

February 4: World Cancer Day

February 9: National Pizza Day 

February 9: Super Bowl Sunday

February 11: Safer Internet Day

February 11: International Day of Women and Girls in Science

February 13: Galentine’s Day

February 14: Valentine’s Day

February 15: Single’s Awareness Day

February 17: #RandomActsOfKindnessDay

February 17: Presidents’ Day (U.S.)

February 20: National Love Your Pet Day

February 28: National Skip the Straw Day (Fourth Friday in February)

This in no way are all the dates you can see online but are the one's I'm highlighting. Hope it inspires!

To Recap

With these themes in mind, your February content can be both engaging and relevant.

Remember to mix this with your regular content and ensure that it resonates with your brand and target audience!

Hope it inspires you and if you wish to brainstorm together, make sure to join us for a content planning party 😍