What to Do With Your Social Media When Summer Slows Everything Down
- Laura G
- Jun 9
- 4 min read
When summer rolls in, everything shifts.
Client projects slow down.
Schedules get tossed in the air.
Suddenly, you're juggling road trips, last-minute reschedules, family demands, and a brain that just wants to check out and float in a pool somewhere.
Even if work is quieter, you’re not.
In fact, you might be busier than ever, but not necessarily in a way that fuels your creativity.
I've had multiple conversations this month with people knee-deep in moving boxes, planning travel, or managing surprise life changes.
So if your content creation energy feels... zapped? You are for sure not the only one going through it.
The tricky part? You still want to stay visible. You don’t want to disappear, but you really don’t want to burn out forcing posts that feel off.
That’s why I wanted to write this, to share a few grounded, realistic ways to stay present on social media this summer without the pressure.
Let’s break it down.
Acknowledge the Season
Your summer energy doesn’t need to match your January energy. So, let yourself be a human.
It’s okay to ease up on the gas and show a different side of you. The relaxed one, the one who’s soaking in sunshine, or the one who’s just getting through the chaos.
A good first step? Notice what’s actually shifting in your world and your audience’s.
For example:
If you work with parents, summer might actually be a peak season. Think: kids at home, extra spending on camps, travel, toys, and activities.
But if your clients are in a more B2B or coaching space? Summer could slow down for them. People pause big decisions. Engagement drops. Projects get delayed.
Whatever your industry, naming what’s happening lets you work with it instead of against it.
Reframe ‘Consistency’
Consistency doesn’t mean you have to post every day. You can stay consistent without being constantly online.
What really matters is showing up with intention,n even if that’s just once or twice a week.
Consistency can look like:
Sharing a weekly carousel
Hopping on Stories a few times
Sending one email a month
Commenting on a few posts each day
Your audience doesn’t need you in their face all the time, they just need to know you’re still here when it counts. And at the end of the day, we want the Algorithm to favor us, but it’s not the end of the world if we reduce our consistency in the summer.
P.S. I talked more about redefining consistency in this blog post.
Low-Lift Options That Still Work
If the thought of creating from scratch makes you want to hide, good news: you don’t have to.
Here are a few ways to keep your presence up without reinventing the wheel:
Recycle your best posts
Your past posts are a goldmine. Pull a few from last summer or even earlier this year. If they resonated once, they’ll probably hit again. You’ll still have to repurpose them, maybe change the messaging, but the content it’s already day so you don’t have to start at block one.
Prep light posts in advance
Think simple graphics, mini carousels, short captions, quotes, or a few personal updates. Even one hour of prep can set you up for weeks.
Use Stories to stay human
People love seeing behind the scenes, even if it’s just your coffee, your desk, or a beach view. Throw in a poll, a “how’s your week going,” or a quick tip.
Give Yourself Permission to Pause
Rest is part of the cycle. You cannot build sustainable content on burnout.
If you take a break, no one’s judging you. In fact, they’re probably doing the same thing. Your audience isn’t tracking your every post, they’re out living their own lives.
Sometimes, what your brand needs most is a creator who’s actually feeling good.
Engage in Other Ways
Not in the mood to post? Cool. There are plenty of other ways to stay active.
Respond to comments and DMs
Cheer on other posts especially if they are industry leaders or followers
Share someone else’s content to Stories
Start a genuine convo in the comments
These small things add up and often lead to deeper connections than any one post could.
Want Help Planning It Out?
If the idea of posting anything right now makes your head spin, come hang out with us at the next Content Planning Party.
We’ll brainstorm content, get inspired plan, and make it feel doable.
Check out the next sessions here.
It’s casual. It’s fun. And you don’t have to figure it all out alone.
Bottom Line?
You don’t need to disappear or overdo it either. Summer can be a soft season on social and still be aligned, consistent, and effective.
The goal isn’t perfection, but sustainability.
So take a breath, pick one or two things that feel light, and give yourself permission to be a little less available this season and still present in the ways that matter.
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