Two Years in Business: Lessons From an Anxious, Introverted Entrepreneur

Laura G
Jul 1
3 min read

Last month, I officially celebrated two years running my business.

Two years of figuring it out, fumbling through it, second-guessing half of it… and somehow still showing up for it.

If you’re a woman entrepreneur building your business in between Zoom calls, overthinking spirals, and trying to honor your nervous system while staying visible, then you’re in good company here 🙈

Here’s what I’ve learned so far as a social media strategist, introvert, and anxious entrepreneur who’s still learning how to take up space and take time off.

1. When a door closes, it’s not the end. It’s a redirection.

Even if it doesn’t feel like it at first.

That “no” or that failed idea? It usually clears space for something more aligned. I’ve learned to stop clinging to what doesn’t fit just because I worked hard for it.

2. Undercharging is a rite of passage, but one I don’t recommend.

Yep, I did it too, and still have a hard time sometimes not falling into it.

The thing is, charging less doesn’t make the work easier. It actually makes it harder to sustain. Especially if you’re offering high-touch services like social media management or custom content creation. Your energy and worth matter. So should your rates.

3. Saying no might disappoint someone else, but saying yes when you mean no disappoints YOU.

And that feeling lingers.

As women, as service providers, as business owners, we are constantly told to be “nice” and “agreeable.” But boundaries protect your energy, schedule, and your sustainability.

You can’t build a business that supports your life if you're constantly betraying your own needs.

4. People-pleasing will put you in the most uncomfortable rooms and situations.

Trust your gut.

Not every opportunity is worth it. Not every client is meant to be yours. That unease you feel? It’s your body’s way of saying, “This isn’t it.” Listen to that.

5. Getting out of your comfort zone doesn’t mean becoming someone else.

It just means not letting fear make your decisions for you.

You can show up in your own way. Quietly, awkwardly, creatively. But you do have to show up. And the more you do it? The more your comfort zone stretches.

6. The right clients don’t need convincing.

When you stop over-explaining your value, the right people find you faster. And they’ll pay you for what you actually do, not what you water yourself down to offer.

I used to think I had to prove my worth. Now I know I just need to show up in alignment, do great work, and trust that the right people will get it.

7. Rest isn’t a reward.

You don’t have to earn it. You need it to keep going.

This is one I’m still learning. But as a creative business owner, rest fuels everything. From clarity, content ideas, client care, and growth. Burnout helps no one.

8. You don’t need full clarity to begin.

You just need to start.

Some of my best ideas and aligned offers came from messy beginnings. Not a perfect plan. Just *doing* the thing and figuring it out as I went.

To Wrap Up

If you're somewhere in the messy middle of building your business — maybe feeling behind or unsure or stretched a little too thin — I just want to say:

You're anything but behind.

You're becoming.

This path will stretch you, but it will also shape you into someone you’re proud of.

If you're a fellow coach or service provider navigating growth, mindset wobbles, and marketing overwhelm, I see you. You got this, I got this, we got this together.

Thank you for stopping by 💌